LinkedIn and Branding: Brand Your Career

LinkedIn has redefined social networking by creating a business related networking site to map your professional life. With around 225 million user accounts LinkedIn connects you to a large professional network to boost your career. In this day and age paper resumes are becoming obsolete if not already as LinkedIn has replaced them with their electronic resumes. The entire site is your resume and because it is all online in an easily accessible format recruiters can find you with a click. This simplified interaction between the job seeker and the recruiter makes LinkedIn the future. Recruiters have all the tools they need on LinkedIn, they can easily search for the right candidates and get access to their resumes. They can search by profession, industry, and geography and used the associated graphs to pick out the candidates. No longer to businesses have to store peoples’ resumes and they are constantly updated.

           To attract connections and recruiters you need to keep your LinkedIn actively updated. First of all, you need to set up your profile with all the professional information. Add your picture, summary, experience, skills, education, and other information. Also edit your public profile link so that it easily remembered not a bunch on numbers (preferably your name or a permutation of your name). Another important way to keep your profile active is to follow companies and groups that you are interested in. This further helps you get connected with related professionals and improves your chances of getting recruited. Posting on these groups and related news topics is a good way to spread your name as well.

More info: http://imonlinkedinnowwhat.com/